In 1974, a group of hair-obsessed Wella scientists dedicated themselves to revolutionising hair care as we know it – prioritising results first. Their discovery? Your hair contains a unique profile of lipids that determine its elasticity, fiber health, and responsiveness. Thus, System Professional was born – the first coded, modular system of performance care – inspired by science, and tailored to each hair type. After dedicating over 45 years to helping you achieve your hair goals, System Professional has become the secret language of the world’s top hairdressers; the inside track to hair care excellence that began in a beauty lab and turned into a global success story.